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Management & Marketing Specialist

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Program Overview

ensures that students take a holistic orientation by developing an in-depth theoretical understanding of the fundamental aspects of Marketing Strategy including the Company, Competition and Consumer, while simultaneously getting a rigorous training in the nuances of implementing Marketing Tactics through the many tools offered by Pricing, Promotion, Product, and Distribution. The Marketing area is also one of the few streams that promotes critical thinking among students by offering advanced courses such as Special Topics I and II, Judgment and Decision Making, and Marketing Models that challenge students to explore more advanced issues and topics. In addition, this is one of the few areas that offers hands-on experience and prepares students to take on Marketing Manager鈥檚 role by relying on case studies and market simulation-based courses.
 
Complementary Programs: AFFILIATED PROGRAMS: Please visit for more information on our New Venture, Innovation and co-curricular programs.

Check out future career opportunities and skills acquired from completing this program:

1. Competencies & Skills

  • Prepare and make presentations, write detailed reports and convey concepts and ideas
  • Attention to detail; critical and analytical thinking; evaluate ideas and research; understand the competition and the consumer to develop a Marketing Strategy
  • Make decisions and interpret research and data
  • Manage multiple priorities

2. Careers for Graduates

  • Product Manager
  • Brand Manager
  • Market Research Analyst
  • Marketing Coordinator
  • Social Media Specialist
  • Advertising Executive
  • Project Coordinator
  • Sales Manager
  • Customer Relationship Manager
  • Communications Coordinator
  • Digital Marketing Officer

3. Further Education

  • Master of Finance
  • Master of Science in Finance
  • Master of Financial Economics
  • Master of Business
  • Administration
  • Master of Business Analytics
  • Master of Financial Risk
  • Management
  • Master of Financial Analysis
  • Chartered Financial Analyst

Program Pathway

Year 1
CHOOSE YOUR COURSES WISELY
  • 1.5 to 2.0 credits as follows: , or ( and ), .
  • 1.0 credit as follows: and (strongly recommended), or /and //.
  • 1.0 credit as follows: , .
  • 1.0 credit as follows: , .
DEVELOP YOUR ACADEMIC & RESEARCH SKILLS
  • Visit online or in person to learn about and develop your research skills in preparation for academic work.
  • Join the Management (F.L.I.P.)
  • Use the Peer Tutor Program for help.
APPLY THEORY TO PRACTICE
  • Start building your (CCR) and search for Experiential Learning opportunities.
  • Check out all Management Clubs including .
  • Attend business competitions, information seminars, networking events and other events.
BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)
  • Join the Department of Management Volunteer Program and to build experience and to get involved.
  • Attend the 鈥檚 (MESA) activities and events.
  • Explore opportunities to get involved in community-building activities through .
PLAN FOR YOUR FUTURE CAREER
  • Volunteer with organizations to explore your interest in industries related to your program of study; check listings on (>Jobs & Recruitment).
  • Connect with a Career Strategist in the .
Year 2
CHOOSE YOUR COURSES WISELY
  • 0.5 credits from: .
  • 2.0 credits as follows: , , , .
  • 2.0 credits as follows: , , , .
  • At least 0.5 credit in Strategic Management chosen from a list of selected courses (check ).

DEVELOP YOUR ACADEMIC & RESEARCH SKILLS
  • Consider applying to become an RA (Research Assistant) with the Management Department.
  • Familiarize yourself with all the research tools and data resources The BRIDGE has to offer.

APPLY THEORY TO PRACTICE
  • Apply to be an Associate with one of our .
  • Check out the for employer engagement opportunities.
  • Consider taking courses through the Explore Program to learn French or take a ; funding is available. Visit the International Student Centre (ISC) for details.

BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)
  • Share ideas about critical issues with students in Colombia, South Africa, France, USA, and Canada through .
  • Join one of DSL鈥檚 Community Action Projects.
  • Complete ISC鈥檚 Global Citizenship Certificate to prepare for working and succeeding in a culturally diverse world.

PLAN FOR YOUR FUTURE CAREER
Year 3

CHOOSE YOUR COURSES WISELY
  • 2.0 credits from: , , , .
  • At least 1.5 credit in C- or D-level Finance, chosen from:, , , , , , , , , , , .
  • Meet with your Program Advisor and use to ensure you are on track with your degree.
DEVELOP YOUR ACADEMIC & RESEARCH SKILLS
  • Schedule an appointment with your Liaison Librarian for in-depth research assistance with your assignments.
  • Develop research skills by entering to win the UTSC Library or .
APPLY THEORY TO PRACTICE
  • Apply for an executive position with The Marketing Group (TMG), MESA, or another club.
  • Apply for the Student Exchange Program through the ISC and take entrepreneurship-focused courses that have a work experience with a start-up in Asia鈥檚 hottest innovation ecosystem.
BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)
PLAN FOR YOUR FUTURE CAREER
  • Check for Networking events and Employer Information sessions to attend.
  • Attend the UTSC Graduate & Professional School Fair in September.
  • Develop professional skills by participating in case competitions.
  • Talk to your Student Experience Coordinator to learn about your options.
Year 4 or Final Year
CHOOSE YOUR COURSES WISELY
  • At least 1.5 credits in C- or D-level Marketing, chosen from: , , , , , , , , , , , .
  • 1.0 credit of C-level Economics for Management Studies courses [excluding , , ].
  • At least 1.0 credit in C- or D-level Finance, chosen from a list of selected courses (check ).
  • Meet with your Program Advisor and use to ensure you are on track with your degree.
  • Register your 鈥淚ntent to Graduate鈥 on by the deadline.
DEVELOP YOUR ACADEMIC & RESEARCH SKILLS
  • Schedule an appointment with your Liaison Librarian for in-depth research assistance with your assignments, as well as for help submitting your C- and D-level papers to the .
APPLY THEORY TO PRACTICE
  • Apply for the Summer Research Exchange Program to research at an international partner university; earn credit and receive funding! Visit the ISC for details.
  • Attend the Summer & Full-time Job Fair in January to meet with potential employers looking to hire students for relevant summer and full-time positions.
BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)
  • Participate in the AA&CC鈥檚 program to learn and network with an alumni mentor about transitioning to work or further education.
  • Consider joining a relevant professional association; volunteer for their events and get to know people in your industry of interest.
  • Join the UTSC Management Group on .
PLAN FOR YOUR FUTURE CAREER
  • Discuss your grad school plans with your professors and AA&CC staff.
  • Get your Personal Statement reviewed in the AA&CC.
  • Attend the AA&CC鈥檚 Get Hired job search conference in April/May.
  • Attend the Jobs for Grads orientation for a job search 鈥渃rash course鈥; find job opportunities on .

Contacts:

Did You Know

All BBA students participate in at least one Work Integrated Learning opportunity prior to graduation.